Art Direction Portfolio

BRAND: Darling Brew.
PRODUCT: Bone Crusher.
TASK: To develop a double page print advert (297 X 420mm) that will place Bone Crusher, in the main stream of beers by placing special emphasis on its unique characteristics and special story.
KEY MESSAGE: The unusual beer.
INSIGHT: Craft beer drinkers master the art of escaping the world.
MESSAGING: Escape the ordinary.
MEDIUM: Photoshop, Indesign

BRAND: Mini
PRODUCT: Mini Clubman
TASK: Create a DPS print ad / billboard that will set the Mini Clubman apart from other smaller luxury sedans.
KEY MESSAGE: Mini Clubman allows you to drive with enthusiasm.
INSIGHT: When driving the Mini Clubman the user will feel the freedom of driving with enthusiasm.
MESSAGING: Drive with enthusiasm.
MEDIUM: Photoshop, Indesign

BRAND: RedBull
PRODUCT: RedBull
TASK: Create a campaign piece to promote any aspect of the RED BULL brand.
KEY MESSAGE: Redbull is extreme, fun, youthful, fast motivated and active.
INSIGHT: To create an ad about an event that redbull sponsors.
MESSAGING: To join Redbull in their fun lifestyle event.
MEDIUM: Photoshop

BRAND: Nando’s
PRODUCT: Nando’s
TASK: Create a uniquely disruptive billboard campaign to promote the Nando’s story.
KEY MESSAGE: Nando’s heart and soul is the peri-peri passion
INSIGHT: Nando’s has passion. To reveal and make light of the everyday random South African’s passions.
MESSAGING: Fire up the passion
MEDIUM: Illustrator