Phindile Sesiyanda

Concept

This logo was created for a friend of mine who requested an identity she could use for herself. She requested a logo which was feminine and could represent her professionally. I decided to go with a very personal style. I chose to create a logo which looks like a signature. A signature can be defined as “a person’s name written in a distinctive way as a form of identification in authorizing a cheque or document or concluding a letter.” The concept of a signature gives her logo a formal and personal identity.