Easy Campaign

Concept

BRAND: Vox.

PRODUCT: Vox lte.

TASK: Create a month long social media campaign to sell LTE.

KEY MESSAGE: Getting connected with LTE is easy.

ROLE: Art direction, Designer, Animation

MEDIUMS: Photoshop, AfterEffects

LTE is a great alternative to Fibre, its as fast as Fibre; its reaches more areas than Fibre; and it’s plug and play functionality makes it easy to install. I thought about using the idea of how easy it is to install. The initial concept was an obvious one, after brainstorming with the team we said “LTE is easy as 123”. After being sent to do creative on the idea I thought why don’t we use a saying that also means that something is easy.

The final concept I pitched was “Getting connected doesn’t have to be rocket science” “Vox LTE is easy as 123”.