Logo Design

NASWSA

Brief

The National Association of Social Workers South Africa (NASWSA) is a is a voluntary organization which supports the professional development of Social Workers and Social Work in South Africa. NASWSA was in need of a redesign of their branding and Identity. The brief was to create a new identity for NASWSA, one that was clean and less complicated than their previous logo.

The Concept

The concept behind the NASWSA logo is the idea of unity, coming together and treating everyone with ‘Ubuntu’. The idea of unity comes from the definition of Social work that it is about improving the quality of life and enhance the wellbeing of individuals, families and communities. The logo idea stems from the concept of unity that the people in need are not alone and that there is someone who can help them. The hands coming together represent helping others, whilst the arms represent the unity and relationship that is built from showing ‘Ubuntu.’