Vox Awkward Campaign

Concept

BRAND: Vox

PRODUCT: Vox Fibre

TASK: Create a month long social media campaign to sell Fibre.

KEY MESSAGE: Don’t get stuck in your video calls due to slow internet.

ROLE: Art Director, Designer

MEDIUMS: Photoshop, AfterEffects

Since March 2020 South Africa was put under lock-down to try and lower curve of Covid. This meant that a lot of people were stuck at home or forced to work from home. I thought of my own experience with slow ADSL connection and how my video calls would freeze all the time. A colleague had frozen in a funny position during a meeting and I thought I wonder how many other people are struggling with the same problem.

I then came up with the idea, “Don’t get stuck in an awkward position”. I pitched it to the team and we changed the campaign to “That awkward position when your connection freezes” We decided to use animals with awkward faces as they invoke a positive emotion.